Hot Wheels

Hot Wheels is a brand of scaledie cast toy car, introduced by American toymaker Mattel in 1968.


  • website
  • back-end
  • custom CMS

FRONT-END: Web Studios designers have developed the site based on strict  branding guidelines,  checkpoints, defined color scheme and layouts. We’ve developed the ordering system from A to Z and  have designed unique user experience.

BACK0-END: Our developers have installed WebManager, our custom configured proprietary inventory, customer relationship management (CRM) and content management system allowing HotWheels to update product catalogue or every part of their website on-the-fly.

INTEGRATION: Web Studios had integrated the website ordering with Mattel’s AS400 mainframe data center for invoicing and order processing.